Answers to last week's quiz (#063)

 

1. Name the subsidiary of an Indian retail company that has a Sanskrit name meaning “worship”. The subsidiary handles the company’s distribution and logistics functions.
   Upasana of Shoppers Stop 
    
2. It took eight years of R&D to achieve maximum brilliance for this diamond, which has been cut into the shape of a star, similar to the logo of the brand to which it belongs. A limited edition of this brand’s product with the star-shaped diamond on it was sold for a year in 2006 to celebrate its 100th anniversary. Name the brand.
   Mont Blanc’s Diamond Pen 
    
3. What is the term given to an organisational structure where essential executives and workers of a company are supported by outside contractors and part-time temporary workers? Also name the person who coined it.
   Shamrock organisation, coined by Charles Handy 
    
4. Name this listed company that is getting into the business of rag-picking and calls its programme WOW (Wealth Out of Waste). It was actually born out of a corporate social responsibility initiative.
   ITC Limited’s Paper and Specialty Boards Division 
    
5. Which US corporation was embroiled in what’s been called the “time card” scandal during the mid-1980s?
   GE 
    
6. Historically, in trade and commerce, what was Muhammadan blue and why was it called so?
   The blue colour from the famous Chinese blue and white porcelain was referred to as Muhammadan blue or Huihuiquing. Mongol traders who introduced Chinese porcelain into Persia used to import cobalt from Persia into China, thus allowing the Chinese to make the blue colour from it and hence the name. 
    
7. Which company tried to Indianise its world-famous product by introducing variants in mango, rose and coconut flavours under a sub-brand named Mazza, and failed?
   Kellogg’s 
    
8. What is common to Tara Sharma, Preity Zinta, Anjali Jathar, Pooja Batra and Deepika Padukone?
   All of them modeled for the Liril soap and its variants 
    
9. Which company has branded its services as W, aloft and element?
   All are hotel brands of Starwood Hotels and Resorts Worldwide Inc 
    
10. Identify this corporate logo.
    
    
    The logo’s that of Groupe Danone, a Paris-based a food product company
     

There were 40 all-correct entries for the strategist quiz # 63. The winners who will receive a copy of The Science of Influence are: Swapna D, Bangalore; Bikash Mohapatra, Mumbai; Hinda Parveen, Patna; P N Bakuli, Kolkata; Rohit Jain, Pune; Karki Shann Appi, Bangalore; Sandip Vaidya, Vadodara; T Padmanabhan Pradeep, Kochi; Saurabh Jain, Hoshiarpur; and Rohit Lalwani, Pune. Swapna D also wins Rs 2,000.