Answers to last week's quiz (#150)

 

1. Connect a typewriter with an innerwear brand and what do you get?
   Facit, an innerwear brand launched by Forbes Campbell Knitwear of the Shaporji Pallonji group. Facit was once also the name of a typewriter manufactured by the group. 
    
2. In the context of the recent European financial crisis, what does PIGS stand for? 
   The affected countries Portugal, Ireland, Greece and Spain. 
    
3. Name the Indian company and the designation it has given to a senior level executive who decodes sacred stories, myths, rituals and their relevance to modern times, and helps the company build its cultural strategy.
   Future Group, Chief Belief Officer 
    
4. Who propounded the strategy of innovating in emerging markets and then marketing these innovations in developed markets as alternative ideas and what name did he give it?
   Vijay Govindarajan, who calls it “reverse innovation” 
    
5. This brand’s failure (late 1980s) is also linked to the word “fresh” which was added to its existing name. The FDA in the US termed the usage as a misnomer and called it false advertising. The brand gradually wound down and efforts to find a buyer proved to be unsuccessful. Name the brand and the multinational who owned it.
   Citrus Hill from Procter & Gamble. It was launched in 1983 to compete with Tropicana products. 
    
6. Name the foreign company in India whose expat employees are taking up Indian names to be more culturally acceptable to colleagues, business associates and clients.
   Huawei India 
    
7. If you are having a mudslide what would you be drinking?
   A coffee flavour of Gloria Jean’s Coffee
    
8. This family came to prominence when it was commissioned to build carriages for the Royal Mail in 1760. By the late 19th century, it was hand-crafting the coachwork for the new “horseless carriage”. And today, this family’s name still resonates with the bespoke luxury of the world’s finest carriages and cars. Name the family and the cars it is associated with.
   The Mulliner family. Now called Bentley Mulliner, it’s the specialist personal commissioning department of Bentley Motors. 
    
9. Which brand is associated with Nudes, Pinks, Reds and Browns? 
   Shades of Lakme Lipsticks 
    
10. Connect both the logos and give reason for their being in the news recently.
    Zing, the in-flight magazine of Liat airlines in the Caribbean. It ferried cricket players during the recent ICC T20 tournament.

 

There was one all-correct entry for the strategist quiz #150. Rishabh Jain of Meerut wins a copy of International Marketing and Rs 2,000.