Answers to last week's quiz (#176)

 

1. This company has gone through a rebranding exercise with its logo and tagline undergoing a change recently. The signature tune of the company was jazzed up by its chairman, who is a sitar exponent, based on Raga Kaushi Kanara. Identify the person and the company.
   1 Arun Bharat Ram, chairman of SRF Ltd 
    
2. This company is among prized US firms that President Obama often talks about as his country’s strength in extending innovative technology to the world at large. It was represented by the youngest delegate who was part of Obama’s US business team during his recent visit to India. Name the company and its delegate.
   Ika systems, founded by Ravi Ika whose 7-year-old son was part of the delegation that accompanied President Obama to India 
    
3. Name the ad agency that was co-founded by a person who was a gold medalist along with late C K Prahalad from the first batch of IIM-Ahmedabad.
   Rediffusion founded by Diwan Arun Nanda along with Ajit Balakrishnan and Mohd Khan in 1973 
    
4. Actors Sridevi, Zeenat Aman, Rekha, Amitabh Bachchan, Madhuri Dixit, Shah Rukh Khan, Sachin Tendulkar and MS Dhoni have all been roped in by which company for its brands over the years?
   Emami 
    
5. An aeronautical engineer was responsible for designing this company’s first affordable vehicle. Its publication for its employees and customers is called Wide. Name the company.
   Piaggio 
    
6. In order to protect its business during the Internet boom and avoid fighting with its competitors which company acquired four companies called Grand Junction, Kalpana, Crescendo and Granite?
   Cisco 
    
7. Name this businessman who died at the age of 98, spent more of his life giving money away than amassing it. He is often referred to as the forefather of big business and his biography is titled Titan.
   John D Rockefeller 
    
8. Who propounded the 10/20/30 rule for presentations?
   Guy Kawasaki. It states that a presentation should have only 10 slides, last 20 minutes and use a 30 point font. 
    
9. This is an often quoted sentence: “There is only one valid definition of a business purpose — to create a customer.” Who said this and when?
   Peter Drucker in his 1954 book, The Practice of Management 
    
10. Identify the logo and explain the significance of the three dots.
    Domino’s Pizza. The dots represent the first three Domino’s stores. Initially, the plan was to add a dot for every new store. 

There were 51 all-correct entries for the strategist quiz #176. The winners who will receive a copy of Return on Ideas are: S Purkayastha, Shillong; Aayushi Mishra, Faridabad; Sudhakar GB, Bangalore; H Chandra, New Delhi; Astha S, Bareilly; Syed Qais Hayat, Patna; Shabnam Perveen, Mumbai; Gargi Mallya, Dombivli West; Saurabh Mukherjee, Howrah; and Aditi Damodar, Thane. S Purkayastha also wins Rs 2,000.