Answers to last week's quiz (#185)

 

1. Whose new tagline is “Be What’s Next”?
   Microsoft Corporation. It replaces its old tagline ‘Your potential our passion’. 
    
2. What were also known as “jumbles”, “plunkets” and “cry babies” when they were getting introduced in the US?
   Cookies 
    
3. Name the brand which was the first to introduce animated characters in television commercials?
   Botany Mills was the first to introduce an animated character called Botany Lamb to promote its woolen ties 
    
4. With which brand is this classic ad line associated: “There is no finish line”?
   Nike 
    
5. Which was the first bank in India to introduce debit cards? The same bank has the distinction of being the first to open special accounts for women way back in the 1920s.
   Central Bank 
    
6. A young physicist working in a New York patent office during the Depression came up with the idea for this invention. He conducted his initial experiments in his in-laws’ kitchen and bathroom. It took shape as a commercial product later in 1960. Name the inventor and his invention.
   Chester Carlson, Xeroxography 
    
7. Which brand has launched an exclusive virtual club house for men called “Man of the House”?
   Procter & Gamble 
    
8. Which CEO recently said this of his company: “The challenge is to take a company, which is moving like an auto rickshaw and convert its pace to that of a speeding car”?
   Phaneesh Murthy, CEO of iGATE 
    
9. This brand was created in the late 1800s in Brazil based on a Brazilian philosophy called Ginga and its creator is purported to be a deeply religious man who seems to have named the brand after one of the Hindu Gods. Identify it.
   Brahma, a beer brand in Brazil created by Joseph Villager in 1888 
    
10. Name the brand from the visual that captures a single alphabet from its name and also its maker. It was part of a recent branding controversy in India. et frots name and also its maker. It was part of a recent branding controversy in India.
    Nabisco’s Oreo brand of cookies (in the picture) now owned by Kraft Foods. Kraft Foods objected to Britannia Industries launching Treat-O cookies on the grounds that it is a copy of Oreo.

 

 

There were two all-correct entries for the strategist quiz #184. The winners who will receive a copy of The living dead: Switched off, zoned out are Ankita Verma, New Delhi and Murthy V S, Nellore. Ankita Verma also wins Rs 2,000.