Answers to last week's quiz (#134)

 

1. What is common to Freak, Emotion, Soccer and Scrooge? 
   Prefixes to business books with economics as the suffix. Freakonomics by Steven D Levitt and Stephen J Dubner, Emotionomics by Dan Hill, Soccernomics by Simon Kuper and Scroogenomics by Joel Waldfogel 
    
2. Which European company is running a service to enable consumers to hire its full range of vehicles, including bicycles, scooters, cars and vans, using a prepaid card that can be topped up online? The strategy is intended to increase brand visibility in the hope that many of those hiring vehicles through the scheme will go on to buy one. 
   Peugeot in France. The service is called Mu. 
    
3. Who has introduced the Flat White, a new coffee which aims to be richer than a latte, but creamier than a cappuccino?
   Costa Coffee 
    
4. In 1935, babies became a focused segment for this brand as its product’s bacteria-free purity made it safe to drink without boiling. This brand’s recent animated videos and Facebook activity on babies have generated a lot of fans. Name the brand and the Facebook page.
   Evian, the French mineral water brand. The Facebook page is “Evian Roller Babies”. 
    
5. What has earned the notoriety of being called the Crackberry and why? 
   The BlackBerry, in a reference to crack cocaine as users feel they cannot live without it. 
    
6. Which tech company founded by a couple was named for the number of days between the founders’ birthdays? 
   Six Apart Limited 
    
7. In the 1930s who launched a tea brand suggesting that it could be drunk before food was digested (pre-digestive)? After WW-II the word “Tips” (referring to the fact that only the tips —the top two leaves and bud— of the tea plant are used in the blend) was added to its name.
   Arthur Brooke launched PG (pre-digestive) Tips brand, now part of the Unilever group. 
    
8. Name India’s first branded stationery paper introduced in 1945. 
   Wisdom (stationery) and Three Aces (paper) from BILT 
    
9. Who famously said: “If you are not thinking customer, you are not thinking”? 
   Ted Levitt 
    
10. Identify the scooter brand in the picture above and link it to a recent box office hit. 
    Mahindra Flyte Scooter played a brand cameo in 3 Idiots

 

 

There were three all-correct entries for the strategist quiz #134. The winners who will receive a copy of Consumer Behavior: A Strategic Approach are: Zubin Shah, Mumbai; Ritika Arora, Faridabad; and Govinda Raj A, Bangalore. Zubin Shah also wins Rs 2,000.