Answers to last week's quiz (#226)

 

1. According to business history, China was the largest economy in the world from 1500 AD to 1890AD, but its run at the top position was interrupted briefly in 1700 AD by another country. Name it.
   India 
    
2. An ad in the US for a global brand in which a little girl builds her lemonade stand into a powerful business using the technology provided by the advertiser became so popular that the ad agency and client have now auctioned on eBay the only remaining bottle of that lemonade to benefit an organisation dedicated to fighting childhood cancer. Name the ad campaign and the advertiser.
   The Susie’s Lemonade ad was a creation of McCann Erikson for Verizon wireless 
    
3. Which automobile brand was the official intervention vehicle for India’s first F1 Grand Prix, held at the Buddh International Circuit in Noida?
   Mahindra Scorpio 
    
4. Though used more often in the film industry, what does the term “lights on” mean to the business world? 
   “Lights on” is a descriptor for expenditures that are absolutely necessary for maintaining a company’s critical business operations. It differentiates a need from a want. 
    
5. When was the first email from space sent and which computer was used for it?
   The crew of the space shuttle Atlantis used an Apple Macintosh Portable to send the first e-mail from space in 1991 
    
6. Which FMCG brand is pushing its beauty products to rural women through a programme called Guddi Baji, an Urdu phrase that means “doll sister”, and where?
   Unilever in Pakistan 
    
7. What is common to Martha Stewart, Hindustan Unilever and the erstwhile Tata Finance (not the current Tata Capital)?
   All were accused of insider trading. Martha Stewart in 2003, Hindustan Lever in 1998 and Tata Finance in 2006. 
    
8. The founder of which company has got two design patents registered in his name for glass staircases?
   The late Steve Jobs of Apple. Glass staircases are a prominent feature at the Apple Stores 
    
9. What are Hogels?
   3D equivalent of pixels 
    
10. Identify the brands from the images below
    
    
    Mr Muscle brand of hard surface cleaners from S C Johnson & Co and Mr Clean, a cleaning solution brand from Procter & Gamble

There were 56 all-correct entries for the strategist quiz #226. The winners who will receive a copy of Return On Ideas are Pragna Rajiv Patel, Ahmedabad; R Yogesh Kumar Jain, Hyderabad; Aditi Sobti, Pune; S M Raza Quadri, Aligarh; P K Ghosh, Kolkata; Jagdish Sharma, Agra; Sanjar Rahman, Allahabad; Anita Sharma, New Delhi; U K Mishra, Faridabad; Poonam Dahara Panwar, New Delhi Pragna Rajiv Patel also wins Rs 2,000.