Answers to last week's quiz (#278)

 

1. What is the term used to describe people who obsessively collect and wear Ralph Lauren Polo clothing and accessories?
   Lo Heads 
    
2. This person was a college dropout with big ideas about products that would reshape human behaviour. From that unyielding vision and the force of his personality, he took a garage startup to the heights of industry, creating products that defined new markets and became part of the vernacular. When a giant competitor, who was also a supplier, came up with a knockoff of his most popular product, he went to court and won a record-breaking patent settlement. He was Wall Street's darling and also both a secret and non-secret adviser to the government. He catalysed the deal to build the U-2 spy plane, and long supervised the building of America's increasingly sophisticated spy satellites. Name him. 
   Edwin Land founder of Polaroid. An early version of Steve Jobs 
    
3. Name this company which began selling hand carved corks during the 1860s and uses the baseline “Between us Ideas become reality”
   Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets 
    
4. This company calls its design teams and employees hunter gatherers of inspiration and recruits of mad science. It is known for iconic and innovative products. Name the company and also mention the address of its headquarters
   Oakley, the brand which started with eyewear for sports has now expanded into footwear, watches and electronics. 1 Icon is the address of its headquarters located in Foothill ranch, California 
    
5. A line of products from this globally sought after brand means companion or friend in Japanese. In order to celebrate the Japanese art of paper cutting it completely redesigned one of its Iconic products. Name it.
   Victorinox, makers of the Swiss army knife have launched a new line called Tomo, to celebrate the ancient art of Japanese paper cutting 
    
6. The CEO of which company has launched a companywide initiative called PB&J (Process, Bureaucracy and Jams)? 
   Marissa Mayer of Yahoo! 
    
7. In advertising what is a Knocking Copy? 
   An advertisement copy that is critical of a competitor’s product 
    
8. What did the publishing of a Green paper in the Federal register of US in 1998 lead to?
   The incorporation of ICANN (The Internet Corporation for Assigned Names and Numbers 
    
9. Where would you be greeted with these lines “A Beautiful New Start, It begins here”? I had mentioned by instead of with earlier. 
   The homepage of Microsoft’s new Windows 8 
    
10. Identify the brands from their logos. 
    
    
    The first one is Honda Acura and the second one that looks like the inverted version of Acura’s logo belongs to a Chinese car brand Changan

There was one all-correct entry for The Strategist quiz #278.
KR Seshadri,Nanganallur, Cennai wins Rs 2000. The winner of the cash prize was chosen by drawing lots.