Answers to last week's quiz (#304)

1. Name the company that came out with the advertisement, "The Message that Saved His Life", in 1964. It drew on the patriotism and fears of the disastrous 1962 border war with China and showed a soldier making a call on a radio-telephone while colleagues carried a stretcher towards a helicopter. The last lines in the ad copy read "The life of yet another of the nation's brave sons was saved". ____is geared up to meet the nation's needs.
   BEL (Bharat Electronics Limited)
    
2. Which telecom company has used the strategy of branded auto-rickshaws, milkmen and newspaper vendors selling SIM cards and recharge vouchers at customers' doorsteps? Currently this is being executed in only one state.
   Uninor has branded auto-rickshaws, milkmen and newspaper vendors selling SIM cards and recharge vouchers at customers' doorsteps in the state of Maharashtra
    
3. Japanese housewives have had a discernible impact on currency markets. According to the officials of Bank of Japan, in 2007 trading activity of the housewives helped stabilise currency markets because of their tendency to buy on dips and sell into rallies. What is the nickname used to describe these home maker traders?
   Mrs. Watanabes
    
4. This 50-year-old brand was launched with the goal of outfitting Brazil's peasants by a Scotsman, who was inspired by traditional Japanese footwear Zori. The foot-bed of all the products sold under this brand has a textured rice pattern as one of its unmistakable features. Incidentally the company that owns this brand gets its name from the Arabic word Albargat, meaning a kind of footwear whose origin can be traced back to the ancient Egyptian civilisation. Name the brand and the company.
   Havaianas. The flip flops brand launched in 1962 with the goal of outfitting Brazil's peasants by a Scotsman, Robert Fraser, who was inspired by traditional Japanese Zori. It is owned by a Brazilian company called Alpargatas. The head of this family owned company Dirce Navarro de Camargo
    
5. Which South Korean distilled spirit brand endorsed by Gangnam star Psy is being introduced in India?
   South Korea's Jinro, the world's top selling spirits brand endorsed by Gangnam star Psy, is being introduced in India. Jinro is a soju drink, which is a South Korean distilled spirit made of grain
    
6. Which brand's baseline in its recent ads, reads " The power of global connections?"
   Bank of America and Merrill Lynch which is its subsidiary
    
7. Name the authors who dedicated their book to Peter Drucker with the following lines "Inspired by Peter Drucker (1909-2005), mentor and friend".
   The authors of the book Playing to Win - How Strategy Really Works, AG Lafley (former CEO of P&G) and Roger L Martin (dean, Rotman School of Management) dedicated their book to Peter Drucker
    
8. What is unique about TAM Airlines of Brazil, Swiss Air and KLM? All are the main airlines of their respective countries.
   The ownership of all these airlines is held by foreign airlines
    
9. Upon hearing Marconi's successfully attempt of sending a message that comprised only a single letter S across the Atlantic Ocean using a radio transmitter in 1901, two pioneers offered to provide Marconi with some investment capital. Name them.
   Andrew Carnegie and Thomas Edison
    
10. Explain the significance of this logo.
    
    This is the logo of Allahabad Bank that was introduced in the year 1983. It symbolises the 3 rivers of the Sangam at Allahabad and the collective aspirations of its customers, government and the bank. It was established in the year 1865
    
    
     

There were 21 correct entries for The Strategist quiz #303. Ranjit Kamat from Mulund, Mumbai wins Rs 2,000. The winner was chosen by frawing lots.