Answers to last week's quiz (#324)

1. Name the consumer products company that has named one of its product packaging strategies "The Hand to Mouth Platform" and give the reason for it.
   Hershey's learned that individual wrappers on its bite-size products were getting in the way of people eating it in certain settings, like in the car etc and hence it responded with a small, unwrapped version of its product in a resealable bag. This proved successful and increased sales of its miniature products over the previous years.
    
2. This person was known as an inventor, businessman and engineer. At the age of 17, he devised a counterfeit -proof embossed stamp for title deeds. Another notable invention was a hydraulic machine for extracting juice from sugarcane. His invention patented in 1855 had a dramatic affect on the price and quantity of a commodity that had an impact on the industrial revolution. Three cities in the US are named after him. Who is he?
   English engineer Sir Henry Bessemer. His Bessemer process was considered a cheaper, faster and efficient way of making steel. The states of Alabama, Michigan and North Carolina have cities named after him. 
    
3. Connect the Nazi minister of propaganda Joseph Goebbels, Margaret Thatcher, Lyndon B Johnson and Vladimir Putin with a phrase used by all of them. This phrase represents the classic macroeconomic production possibility curve. It demonstrates the relationship between a nation's investment in defense and civilian goods. Name it.
   Guns versus Butter. In economics it is known as the Guns versus Butter model or curve.  A nation has to choose between two options when spending its finite resources. It can buy either guns (invest in defense/military) or butter (invest in production of goods), or a combination of both.
    
4. Which business school is the first one in the world to have six Nobel Prize winners in Economics?
   The University of Chicago's Booth School of Business is the first business school to have six Nobel Prize winners: George Stigler, 1982; Merton Miller, 1990; Ronald Coase, 1991; Gary Becker, 1992; Robert Fogel, 1993; and Myron Scholes, 1997.
    
5. This person's competitiveness earned him a college football scholarship, a degree in communications and a job as a Xerox salesman. During the 1980s, while he was working for a plastic products company he noticed one of his customers was ordering for an inordinate number of drip cones. This led him to set up one of the world's most popular brands. Name him and the company.
   Howard Schultz the founder of Starbucks.
    
6. Connect the Ritz-Carlton Kapalua, Hawaii, 50% stake of Talgo, a Spanish train manufacturer, 12% stake in the Formula One racing organisation and the Martha's Vineyard Hotel. What do you arrive at?
   Assets still part of the Lehman Brothers Holdings Inc estate.
    
7. By joining the Thunderclap, what would one be supporting?
   Thunderclap is a crowd sourcing platform that supports Phonebloks, a concept conceptualised by a Dutch Dave Haggens. Phonebloks are smart phones made of detachable parts that help in reducing e-pollution. It counters the current predicament of consumers who are forced to discard the whole device just because one part cannot be replaced or repaired.
    
8. Who uses the baseline "For a better you"?
   Westin Hotels & Resorts
    
9. This Scotsman born in the mid 1700s pursued a variety of careers with great ambition, industry and optimism. He was an engineer, draftsman, accountant, silversmith, translator, publicist, investment broker, economist, statistician, convict and journalist. Some of his business activities were questionable and was also known to be a rogue and scoundrel. Amongst all his inventions he is noted for something he introduced in the 1780s and early 1800s, which is being used even today. Businesses, Mathematicians, Economists and Statisticians benefit the most though. Name him and his invention.
   William Playfair invented four types of diagrams: in 1786 it was the line graph and bar chart and in 1801 the pie chart and circle graph.
    
10. Name the character and also the brand that plans to use him as a mascot.
    
    Suppandi the much loved village simpleton, a character created by Amar Chitra Katha comics has been chosen by Visa international to launch a finance awareness campaign in India. If it is successful they plan to use him as their global mascot.

 

There were 10 correct entries for quiz no. 324. Ravi Teja from Rajahmundry, AP, wins Rs 2,000. Winner was chosen by drawing lots.