Answers to last week's quiz (#326)

1. During WWII, the Allied powers, ready to invade France had problems navigating the country as the Axis powers had destroyed all road signs. Deeming this entity's maps most dependable, a special edition of its 1939 guide was reprinted for the soldiers. Whose maps did they use?
   The Allied soldiers ended up using the Michelin Road Guide. These guides eventually lead to the creation of its prestigious Michelin star rating of restaurants and chefs.
    
2. This company began life in 1929 when Radio Corporation of America formed a UK subsidiary, to support the country's growing cinema industry. In the early 1960s the company won a maintenance contract for the UK Ballistic Missile Early Warning System at a Royal Air Force (RAF) base in the UK. Today it is one of the big names in the Global BPO industry space. Name it.
   SERCO. Owned by the UK government. It is a major player in the global BPO space. 
    
3. During the 1880s a company founded by two American pharmacists in the UK trademarked a word coined by them. This word gained importance more with the fourth estate and is commonly used in its industry. Mention the term and the company that trademarked it.
   London-based pharmaceutical company Burroughs Wellcome & Co first coined the word 'tabloid' to market the compressed pills. It was trademarked in 1884. Prior to this, medicine was usually taken in bulkier powder form. Though they were not the first to derive the technology to make compressed tablets, they were the most successful at marketing them. The connotation of tabloid was later applied to 'compressed' journalism that condensed stories into a simplified, easily-absorbed format.
    
4. In the late 1780s a theatre owner from Bath in UK organised a rapid carriage service to transport actors and props between theatres. This practice of his lead to the first of its kind service in the world. Name it.
   The rapid carriage service to transport actors and props between theatres was organised by John Palmer. This inspired him to advise the Royal Mail Service to establish a similar service for Mail. In 1784 the world's first mail coach service was established.
    
5. What is the term being is being used colloquially in the business world to describe a product-focused strategy that combines hardware, software, and services in a bundle for customers?
   The Steve Jobs Approach. Google' and Microsoft used a similar strategy when buying out Motorola and Nokia, respectively.
    
6. Which entrepreneur said this "Business opportunities are like buses, there's always another one coming"
   Richard Branson.
    
7. Where in the world would you find a pizza restaurant that delivers pizzas to far flung customers in its country by air?
   Located near the Nome airport in Alaska is a pizza restaurant named Airport Pizza. The pizza parlor is famous for its use of Bering Air flights to deliver pizza for free to far-flung Alaskan villages.
    
8. What is the term used to describe a person who spends large proportion of his or her total income on home ownership, including loan payments, property taxes, maintenance and utilities and have trouble meeting other financial obligations?
   House Poor
    
9. Which brand uses the baseline "This is life"?
   Scullers
    
10. Identify the company from its logo and mention the name it has given its retail chain. It also has its own company anthem and official ringtone.
    National Textile Corporation of India. It has recently launched a retail chain branded as Indian Republic that sells apparel initially for men.

 

There were 14 correct entries for quiz no. 326. D Surendranath from Hyderabad, wins Rs 2,000. Winner was chosen by drawing lots.