Answers to last week's quiz (#402)

1. During most of the 19th century, Americans used to have left overs from the previous day in the morning, which caused widespread indigestion and related ailments. Wealthy people used to visit sanitariums for treatment and it is in one such visit the modern concept of breakfast was invented. The person who invented it also built a global brand, which is in existence since the 1900s. Name the person and his brand.
   William K Kellogg, founder, Kellogg's Breakfast cereal.
    
2. Which Indian business group announced that its key customer-centric strategies going forward will be health and wellness, premiumisation and adding value in the digital space.
   Tata Group.
    
3. This company had earlier sold this product under the Saras brand but had to discontinue it subsequently due to low shelf life. Now it is planning to reintroduce the same product in the Indian market. Its source is also termed as the 'ship of the dessert'. Name the company and the product.
   Camel Milk from Amul Dairy.
    
4. Which company's mentoring programme for start-ups is called BlueBud and what does it relate to?
   JetBlue, the New York headquartered airline is mentoring small and start-up sustainable food companies with a new programme, BlueBud. Participants gain exclusive access to JetBlue's business leaders and product development culture - and ultimately, learn what it takes to get their products on board JetBlue's commercial aircraft. BlueBud is focusing on homegrown food companies that fit within the curated JetBlue experience, starting with New York State.
    
5. With what postulate in the financial world are the following connected: The Singer Building and Metropolitan Life Insurance Company Tower, the Chrysler Building, Empire State Building and the Petronas towers in Malaysia?
   The Skyscraper Index. It was a concept put forward in 1999 by Andrew Lawrence, of Dresdner Kleinwort Wasserstein, which showed that the world's tallest buildings have risen on the eve of economic downturns. The Empire state building came up before the 1929 crash and the Petronas came up just before the Asian credit crises in 1997.
    
6. Name the QSR chain, which is launching a perfume called Flame Grilled Fragrance. It is being made available only for one day on the April 1, 2015.
   Burger King, Japan. It's flame-grilled fragrance was developed to promote its products and to enable fans to enjoy the scent even when they are not at a Burger King outlet.
    
7. What is the term or buzzword used to describe companies that become too big and in turn become fat and complacent? They become lazy and are no longer creative or nimble in the marketplace.
   Corbesity. (Corporate Obesity)
    
8. Whose NYSE symbol is HOT?
   Starwood Hotels &Resorts Worldwide, owners of Westin, Sheraton, Aloft & the W brands
    
9. Which company is running this line in some of its ads currently - "India ka Khana Peena Company"?
   Pepsico.
    
10. Whose new logo is this?
    
    Southwest Airlines. The new look centres around a colorful new 'Heart' logo, which the airline says symbolises the new heart of the company.

 

There were eight correct entries for quiz No. 402.Yusra Hamid from Aligarh wins Rs 2,000