Answers to last week's The Strategist Quiz (#257)

 

1. Who said this and for which product “We adopted the razor blade theory. Sell the razor at a reasonable price and people will buy the razor blades”?
   Ruth Handler, the creator of the Barbie Doll 
    
2. Which brand uses this baseline “The taste of Freedom”? 
   Mecca Cola 
    
3. India’s largest shaving brand is a low profile one that is owned ironically by the third generation of a Sikh family. The Sikh faith forbids its men from shaving. Name it.
   Vi-John. This brand was launched by Sukhet Singh Kochar from his home in Chandni Chowk in 1960. 
    
4. What is common to these companies — Adidas, Boeing, Colgate Palmolive, Gillette, Lavazza and Mahindra & Mahindra?
   All of them have been named after their respective founders 
    
5. While on a voyage to Calcutta as an apprentice sailor during the 1830s, this person whittled out of pine wood a prototype of his invention that is now a world famous product. One of the names for his famous models is Peacemaker. Name him and his invention.
   Samuel Colt. He invented a gun (revolver) that fired multiple times without reloading, advanced manufacturing of it and created a mass market. 
    
6. Which company caused a few jaws to drop in the early 2000s when it outsourced its IT functions to HP, its HR department to IBM and its facilities management to Jones Lang LaSalle?
   Procter & Gamble in 2003 
    
7. What was discovered when Shashikant Phadnis, a graduate student from India working in London during the early 70s, misunderstood when his supervisor asked him to test a new chemical he had just synthesized and instead tasted it?
   Sucralose was discovered. It is 600 times sweeter than sugar. 
    
8. This company’s plan to downsize its retail stores in India is called Route 2015. It is currently battling a scam within the company. Name it.
   Reebok India, which is owned by Adidas 
    
9. ’Energy to Succeed’ is the baseline of this foreign coaching company that has a basein India to coach students for the IITJEE entrance examinations. Name it.
   South Korean company Etoos 
    
10. Identify the logo and also name the firm that designed it?
    
    NYSE Euronext’s logo designed by Interbrand

There were 4 all-correct entries for The Strategist quiz #257. The lucky names are Poonam Binaykiya, Howrah; Shefali Jain, Meerut; Ramachandra, Bangalore; Satya Jain, Meerut Cantt
Poonam Binaykiya wins Rs 2000. The winner of the cash prize was chosen by drawing lots.