Answers to the Strategist quiz #615

Answers to the Strategist quiz #615

1. After the great depression in the 1930s, this company's sales were sagging. It hired a famous ad agency which established a link between its product and paintings. Painters like Andre Derain, Raoul Dufy from France, Salvador Dali, Pablo Picasso and Marie Laurencin were asked to contribute. These paintings that were used in the advertisements became to be known as the ___collection named after the brand. Name it.

De Beers. It appointed NW Ayer & Son as its advertising agency in 1939

2. This newspaper uses the badge "Journalism of Courage since 1932" but was actually founded in 1931. Name it and its founder.

Varadarajulu Naidu started The Indian Express but had to sell off the newspaper within a year and Ramnath Goenka acquired it

3. In the 1970s, "The Limits to Growth" was a report based on the computer simulation of exponential economic and population growth with a finite supply of resources that was funded by the Volkswagen Foundation and commissioned by ___. Name the organisation.

Club of Rome. Founded in 1968 at Accademia dei Lincei in Rome, Italy

4. This product was introduced in the 1780s. It gets its name from Latin "to change" and Greek word meaning "taking the form of". Name it.

Altoids, breathe mints.

5. Which company that is in the restaurant business had a division called "The Ministry of Food"?

Famous Chef Jamie Oliver's company which recently declared bankruptcy.

6. He created E4M, an open-source free Windows disk encryption software programme, in 1999,and is now in US custody for various crimes. He supposedly facilitated the export goods & technology for missile guidance systems to Iran. Name him.

Paul Le Roux

7. The founder and the co-CEO of this company has acquired 60 companies in the last 20 years and in 2016 also made an attempt to buy Twitter. Name him.

Mark Benioff of Salesforce.com Inc.

8. Who uses this baseline on some occasions "Priority: You"?

The United States Postal Service (USPS).

9. Fuel for the really fit is the advertisement series for which brand in India?

Quaker Oats

10. Establish the connect between the visual with University of Oxford, Magna Carta, Chinese poet Xu Zhimo, University of Cambridge, Winston Churchill and William Shakespeare and state the company and brand name.

In 1860, De La Rue produced its first banknote! It also manufacture's luxury pens under the brand name Onoto. It launched special editions named after University of Oxford, Magna Carta, Chinese poet Xu Zhimo, University of Cambridge, Winston Churchill and William Shakespeare

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is June 4 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There was only one correct entry to Quiz no. 615. The winner is Debaditya Dutta from Kolkata