Creative mind

Kindra joins DDB Mudra North from L&K Saatchi & Saatchi where he was the vice-president, account management

Vineet Kindra has been roped in as senior vice-president and business partner, DDB Mudra North. He will be reporting to Vandana Das, president, DDB Mudra North, and will be based out of Gurgaon. Kindra joins DDB Mudra North from L&K Saatchi & Saatchi where he was the vice-president, account management. He has worked with agencies such as Lowe, Ogilvy and Redifussion Y&R prior to his new assignment. He has worked on a number of Indian and multinational brands including Carlsberg, Tuborg, MTS Telecom, Yahoo!, Max New York Life (now Max Life Insurance), Huawei and Dabur, among others.

Sales push

Raju Sarin has joined as head of Mogae Plus, the sales division of Mogae Media that works with FoodFood TV, Gaon Connection newspaper, and Reliance Retail activation. He has over two and a half decades of experience in product launches, revenue expansion and new business development. In the past, he has worked with organisations such as Living Media, Mail Today, Media Transasia, HT Media and MTV.

Growing organically

L&K Saatchi & Saatchi has appointed Rajeev Rakshit as president, north. He will be based out of the agency's Delhi office. He will focus on growing the branch and organically exploring growth opportunity with L&K Saatchi & Saatchi's key clients. In the past, Rakshit has also worked with companies such as HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann and Bates Clario.

Interpreting data

Future Group has roped in Vinay Bhatia to lead the sales and loyalty analytics functions. Bhatia will work closely with Future Group's partner Dunnhumby, Manthan and Payback to analyse data and derive insights from their loyalty programmes. Before joining Future Group, he was the vice-president, marketing and loyalty, at Shoppers Stop.

Creating ads

Rayomand J Patell has joined Havas Worldwide Mumbai as executive creative director. He comes from Contract Advertising where he spent 11 years. In a career spanning two decades, Patell has worked with organisations such as Everest Advertising, SSC&B Lintas and Contract Advertising.