KIT: Retail design in India

Strategic tools for the practising manager

Brands across categories have started realising the strategic importance of retail design in building brand equity and creating differentiation.

Findings show that consumers spend more time and money at a store if they are offered a complete retail experience. This can be done by paying more attention to the store’s design and visual merchandising.

The rapid expansion of retail in India has led to an increase in the demand for retail designers.

Some retail design shops that have done work in India include Landor Associates,