KIT: Workwear and uniforms market in India

Strategic tools for the practising manager

Our economy has already reached a stage where the services and manufacturing sectors contribute significant portion to the economic output. Workers employed in manufacturing and allied sectors such as automobile, oil and gas, construction etc. are becoming aware of occupational hazards and, as a result, the companies are developing a safe working environment. Vendor companies are required to meet international safety requirements as prescribed by buyer requirements. This, coupled with the need to build a strong corporate identity, has increased the demand for basic and protective workwear.

The domestic workwear market is currently estimated to be around USD 357 million and is projected to reach USD 1,108 million by the year 2021 growing at an impressive CAGR of 12 per cent. It is estimated that jackets and trousers will witness highest growth of 15 per cent and 14 per cent respectively, outpacing the domestic market growth of basic workwear.

Workwear has been traditionally associated with uniforms and single-colored overalls. A new emerging trend in the workwear industry is adding a fashion element to workwear. Traditional coveralls or boiler suits have given way tojackets and trousers or a bib-and-brace combination. Workwear is transitioning from traditional designs to youthful designs such as low cut trousers made from functional textiles.