Maruti`s silver hue

CAMPAIGN LOGIC

A black Grand Vitara pulls up in front of the airport arrival area. A young girl excitedly gets out of the car to greet her father. She hugs him tightly and opens the back door to put his luggage in.

Meanwhile, her father runs to get behind the wheel and asks his daughter to sit in the passenger seat. The girl exasperatedly gives in, placing the key in his hand and they drive back home.

The scene shifts to a young couple in a red Wagon R driving along the Kerala backwaters to meet their parents. The parents come out of a temple procession and receive the couple and their newborn.

Elsewhere, an angry father waits for his daughter to come home from a late night out. The girl is dropped home by her boyfriend in a red Swift. Infuriated, the parents wrangle with their daughter. Before she can respond, her companion comes out of the car and introduces himself to the girl's parents and is welcomed into their home.

Next, an army officer gets ready to leave his base to go home. He bids his peers goodbye and sets off in a Gypsy.

From the mountainous terrain, the scene shifts to a rainy afternoon. A Maruti Omni pulls up before a house and two school kids jump from the van and into their mother's arms.

Following that, a young lad waits for a lift on the highway. Just as he kicks the ground in frustration, he spots a red Maruti Swift cruising on the highway. He smiles to himself and pulls out a placard that reads "Need to be home for Diwali". The driver of the car stops and the youngster hops in.

The film closes with a shot of the car driving away and the voice over says: India comes home in a Maruti Suzuki.

All this while, Maruti's catchy new signature tune plays in the background. This signature tune will now be a part of all Maruti Suzuki commercials.

The new Maruti brand film is a celebration of the carmaker's 25th year