The book that inspired me
| The book spells out ways and means of transforming a company into an entity that its customers can't live without. |
| Indispensable offers quite a few insightful tips. It tells you what to do as an organisation and also what to build within yourself as an employee so that the organisation becomes so compelling and differentiated that a customer will never ever abandon it. |
| This masterpiece deals in the basics. It tells you what a restaurant can do to ensure that lines of diners queue up outside, despite 30 competitors setting up shop on the same stretch of road. I have personal experience of such places, for instance the hairdresser I frequent, or the south Indian restaurant that's a favourite haunt. |
| The reason I return to these establishments again and again is that the owners there know me by name, remember exactly what I want and then provide great service. |
| What interests me the most about this book is that any person can read it and can relate with it. Indispensable's biggest selling point is that it is not theoretical or intellectual. You, I and everyone else can read and understand this book and become indispensable to our customers. |
| Avinash Singh, COO, Birlasoft |
| Indispensable Author: Joe Calloway Publisher: John Wiley and Sons ISBN: 0471703087 Pages: 226 |