The Strategist Quiz #030

1. What started out as a hobby for a New York couple in 1979, is today a leading survey of places to eat, drink, stay and play. What is it called?
   
   
2. Which management consulting firm designed Wal-Mart's first ever strategic planning process in the late 1990s?
   
   
3. This erstwhile car brand's name, when translated into Spanish means "charming". It is now being sold under a new name. Give both the names.
   
   
4. Securities firm Jardine Fleming developed an index similar to the Big Mac Index, based on which brand?
   
   
5. Name the Indian industrialist who is believed to have given his wife an A319 aircraft as a birthday gift.
   
   
6. If the Green Revolution refers to food grains and the White Revolution refers to milk, to what does the Grey Revolution refer?
   
   
7. Which company is often referred to as the Japanese General Electric?
   
   
8. Which airline named one of its planes after a legendary American comedian, satirist, writer and actor last year? Name the person and the airline.
   
   
9. In which US corporation is the phrase "making it to the 14th floor" used and why?
   
   
10. Name the e-business that was set up by the monks of a Cistercian Abbey located in Wisconsin, US.
    
                          (Click here for the Answers)

Ten all-correct entries will receive a copy of Rene Carayol and David Firth's Corporate Voodoo: Business Principles for Mavericks and Magicians, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 23 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.