- Who is launching an alcoholic beverage branded "Twenty Five Steps"? Why is it called so?
- In which Indian language are the highest number of articles published on Wikipedia?
- Which company is supposedly working on a new launch under the codename "Under A"?
- Which company used the Sangen or the "three actual" approach to market research? It was used to observe the customer in the context of buying and using the product.
- Name the term coined by the founder of a successful interactive direct marketing company that was purchased by Yahoo in 1998, which referred to a product or service that is different from the rest and somehow remarkable.
- Which is the only product for which singer Kishore Kumar modelled?
- In which industry are the FiFi awards very important?
- Which worldwide restaurant chain gets its name from the song recorded by the Rolling Stones in 1966 and written by Keith Richards?
- Which Indian company has a consultancy team comprising children not older than 16 years for product development and market feedback analysis?
- What links Levi's with a product manufactured by the erstwhile Tata Oil Mills (Tomco)?
(Click here for the Answers)
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| | Ten all-correct entries will receive a copy of Jim Rogers' Adventure Capitalists, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 13 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
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