The Strategist Quiz (#075)

 

1. This major American investment management firm has $1.3 trillion (approximately) of assets under its management across fixed income, liquidity, equity and real estate. It has a technology platform named Aladdin, which it offers to other investment management organisations, too. Identify the firm. 
    
2. Just before presenting a full-sized clay mock-up of a car to the board of directors of a car company, the chief designer realised the model did not have an exhaust pipe. He picked up an empty beer can, punched a hole in it, stripped off the paint and pushed it into the clay at the back of the car. The overall design was so good that the board members told him not to change a thing, resulting in a distinctive exhaust tip seen in this model of cars. Name the car.
    
3. An inventor developed and patented a first-of-its-kind substance in 1855 and described it as a beautiful substance for the arts. It was shown at the International Exhibition in London in 1862. What is it? 
    
4. Name the world’s first chain store — a series of shops owned by the same company and selling the same range of goods. 
    
5. What is common to the Taj Group’s Gateway Hotel, the US department of Homeland Security and Jet Airways?
    
6. The original name of this product formulated in the 1890s was “LR Croup and Pneumonia Salve”. Its founder’s son thought that the name was too cumbersome and renamed it after his brother-in-law, who was a doctor. Identify the brand. 
    
7. Spiffs, too, were responsible for triggering off the current world wide gloom. What are they?
    
8. Which cricket team has recently tied up with Camlin, Café Coffee Day and Peter England? 
    
9. Which product is named after Shakespeare’s Romeo and Juliet? Its marquee was established in 1875. 
    
10. This company (logo below) was established in 1966 by the Government of India. Identify it.
    

 

Ten all-correct entries will receive a copy of Peter Fisk’s Marketing Genius, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 3 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.