The Strategist Quiz (#089)

 

1. An Indian company’s promoter was inspired by the first moon-landing because it reflected his vision of being the first and foremost in his chosen field. He started his venture in the 1980s and also named his company appropriately. Identify both the founder and the company. 
    
2. Which company’s maxim was “Follow the Cable” way back in the 1850’s? 
    
3. Which former celebrated CEO of a US corporation set up a clothing export business in the 1970s which he operated out of Kabul and Delhi and called it Hindu Kush? 
    
4. For the last ten years which international fashion brand is sharing its passion for travel and city life by publishing City Guides? 
    
5. What is the connection between brands Decca, Lost Highway, Verve and a water supply company founded by Napoleon the third? 
    
6. Who owns the brands — Ox, Judo and Gurkha? 
    
7. Who had launched a non-carbonated drink called Appela that failed? 
    
8. In the 1950s which company was given an honourary Oscar for the advancement of the motion picture industry? It was known for its projection lenses. 
    
9. The founder of this company was a star employee of IBM who finished his year’s sales quota in a record 2 months and also saved two of his employees who were taken hostage by the Iranian Government just before the revolution in 1979. Identify the founder and the company. 
    
10. What is this trademarked design called and what was it introduced for initially? 
    
      

 

Ten all-correct entries will receive a copy of Don Jones’ Walk Softly and Carry a Big Idea, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in.  All entries must carry the full postal address of the contestant. Last date for receiving entries: 11 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.