The Strategist Quiz (#099)

 

1. What is the significance of a brand called Bakey’s that is found to be used in the private Royal Jet owned by the king of the UAE? 
    
2. Name the fictional couple who appeared in ads run by the insurance industry in the US to block the government’s health care plan. 
    
3. If Ray-Ban is an eyewear brand, who has launched a brand called Ray recently? 
    
4. What did Compton & Co and GE jointly develop in 1892 to enhance this product’s safety? 
    
5. Which company founded by the Maharaja of Mysore always makes most sales during any election in India? Its product formula is a closely guarded secret. 
    
6. To tide with sagging sales which company has introduced a customer scheme called “Employee Pricing Plus”? 
    
7. Which was the first toothpaste brand to be launched in laminated tubes in India? Prior to which they were packed in aluminium tubes. 
    
8. A multinational offers a “10-day promise” for one of its brands. Name both the company and the brand. 
    
9. Skid Lid is slang for what? 
    
10. What is sold under this brand name (see picture) and who owns it?
    
     

Ten all-correct entries will receive a copy of The Brave New World of eHR, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 20 May. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.