The Strategist Quiz (#171)

 

1. This weekly journal that was in the news recently prints a date on the cover of each issue on which it is to be removed from newsstands and replaced by the next issue. Name the magazine and the term it uses for this date. 
    
2. What is common to Swami, Hashbury, Rabbit and Musa? 
    
3. In 1999, the CEO of a global corporation ordered 500 of his top managers to find workers who were well versed in Internet and tap into their expertise. He himself chose a mentor and blocked off time to learn about everything from Internet bookmarks to competitors’ websites. He is credited with introducing this form of mentoring. Name the CEO and the term used for such a process. 
    
4. Which company is reentering a space it was absent for almost 20 years with new device called Jungle? 
    
5. Nirupama continues to live in the corporate logo and the best-selling brands of this company. Purnima has been its advertising agency for the last 30 years. Name it. 
    
6. Thanks to the Commonwealth Games, a small town in the Ashoknagar district of Madhya Pradesh has shot to prominence. Why? 
    
7. What is common to artists Jay-Z and Scarlett Johansson? 
    
8. Who owns the brand One A Day? 
    
9. The founder of this company was born in 1882 in Minnesota and had a mild case of polio. His mother wanted to keep him entertained, so she taught him how to hand dip chocolate. He later on went on to found a company which is still privately-held and has developed a reputation for secrecy and intrigue. Name it. 
    
10. Identify the company from one of its mascots and an old corporate logo. 
    

Ten all-correct entries will receive a copy of Vicky Oliver’s 301 Smart Answers To Tough Interview Questions published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 19 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.