The Strategist Quiz (#219)

 

1. This idea first surfaced in the work of US leadership theorist Warren G Bennis. Subsequently, it received a boost through Alvin Toffler and then from Henry Mintzberg, who published a book on the structuring of organisations in 1979. What was the concept?
    
2. This commercial innovation struck the founder of a certain company when he was returning after a visit to Agatha Christie, and was dismayed to find the station bookstall at Exeter stocked only with popular magazines and reprinted Victorian novels. Name the person and his innovative idea. 
    
3. The flood of information from the internet is propelling companies’ use of this free and customisable software. The creator named it after his son’s stuffed toy elephant. About 40 per cent of the project management committee consists of Indians. Name the software framework and its founder.
4. This company claims to have the oldest brand ambassador in India endorse one of its products. Name the company and the brand ambassador. 
    
5. The ‘beige book’ is released first and then the ‘green book’ and finally the ‘blue book’. What are these? 
    
6. This product has never been allowed in the US since the US Consumer Products Safety Commission prohibits having an inedible object inside an edible item. Since 1991, at least seven children have died of choking all over the world after swallowing the toy inside it. Name it. 
    
7. With what word was “ahoy” replaced during the 1870s, and what is its significance? 
8. Name the celebrity fragrance which supposedly holds the world record for the most successful celebrity fragrance launch of all time. 
    
9. Which brand’s baseline is “Excellence, Simply Delivered”? 
    
10. Identify the company and one of its brands that is sold on Amazon.com
    

Ten all-correct entries will receive a copy of Steve Prentice’s Cool Down: Getting Further By Going Slower published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 20. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.