The Strategist Quiz (#308)

1. The launch of this new brand in China marks a significant first for this Company. It's the first time the company has launched a completely new brand outside the United States in its nearly 120-year history. It is also the company's first new brand that is not a brand extension or an acquisition in the past 30 years. Name the company and the brand.
    
2. Colloquially speaking, what is common to Angelina Jolie, Paris Hilton and Eva Longoria in the world of finance.
    
3. Which brand uses a cat by the name Richard, a.k.a., Pundit of People, as its meme of choice? The brand invites customers and its followers online to submit a meme and win a gift voucher worth $200.
    
4. Which clothing brand is associated with these lines: "We are the mighty bruins, the best team in the west. We're marching on to victory, to conquer all the rest?
    
5. In a recent Supreme Court of India ruling it said that this London-listed company had failed to adequately consult the indigenous Dongria Kondh tribe about how its proposed project would affect the home of their deity, Niyam-Raja, on a sacred peak 10km away from the project site. Name the company and the state to which this tribe belong to.
    
6. Tokyo city is where this brand launched its first international store 17 years ago and already has 1,000 stores as of today. It recently launched a new store in the same city whose design and experience has been inspired by the traditional Japanese "Ichi-go ichi-e" service spirit meaning one time, one meeting in Japanese. Name the brand.
    
7. Perhaps inspired by what he tasted after visiting the warehouse of a spirits company, Napoleon started giving a ration of _____ to troops in his artillery companies to lift their morale during the ongoing Napoleonic Wars, saying, "while you are on the march, have issued to your forces, as much as may be possible, wine in the evening and ____ in the morning." Fill the blanks and name the brand.
    
8. Who founded an investment management firm called Generation?
    
9. Which brand gets its name from a combination of the words vividness, vivacity and 'bon vivant,' a French term meaning an appreciation for the good things in life?
    
10. Name the bottle and its inventor. Known as Goli-Soda in the South and Banta in the North of India, carbonated drinks are sold in this container.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 11, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.