The Strategist Quiz (#325)

1. This brand was launched in the mid 1990s and Time Magazine had profiled it as 'the first consumer digital camera' and ranked it among its '100 greatest and most influential gadgets from 1923 to the present'. It, however, failed in the market. Name the brand and its manufacturer.
    
2. These two brothers were running the company founded by their father. During the 1860s their main business was on the brink of failure. Income from trading of tea and coffee, which was ancillary to the main product they were known for, salvaged some of their pride. Also investing a large portion of the legacy they received on the passing of their mother, helped them saved the company. Name the brothers and the company.
    
3. Name the first brand in the world to launch toothpaste that combines the power of lemon and salt.
    
4. This person was a financial executive and businessman for DuPont and General Motors during the early 1900s. He was the reason behind the change in location of the glamorous Waldorf Astoria Hotel in New York from its 5th avenue address to its current location in Park Avenue. Name the person and mention what was the reason.
    
5. With which brand does one relate this line to "Paint the Town Black" and why?
    
6. Connect rejected inner tubes of the Goodyear Tyre Company, the Akron Beacon Journal newspaper and a product that was already patented in 1845 and what do you arrive at? 
    
7. Name the town in the US that is used by all car manufacturers to test drive their cars because of its winding roads and terrain. It was popularised by a freelance journalist who co-founded the North American Car and Truck of the Year awards 20 years ago.
    
8. Who uses the baseline "Our sign is a promise"?
    
9. What inspired the inventor of Macromedia Flash, now known as Adobe Flash, to invent this animation software that has changed the way we see things on the internet?
    
10. Name the company from its logo and also mention what is unique about it.

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 8, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.