The Strategist Quiz (#366)

1. This product was initially called Spuni but later after its founder got a partner to refine the product, it was renamed to 9.15 Fair Play. Name the founder of this product; mention its use and the reason for it being named so.
    
2. Connect Narayan Murthy, Hamdi Ulukaya, founder of the Chobani brand of yoghurt in the US, and Uday Kotak and what do you arrive at?
    
3. What is generally referred to as Scotland's other national drink after Scotch whisky?
    
4. An Appreciation Day for a product invented in 1957 was the brainchild of the "Spirit 95" FM radio station in Bloomington, Indiana. The first one was held in 2001, and included a relay, a sculpture contest, and a fashion-design contest. It is celebrated on the last Monday of January every year. Name it.
    
5. During the 1940s, the Marshal of the Soviet Union Georgy Zhukov requested Dwight D Eisenhower if the colour of a particular American product could be changed to resemble vodka so that he would not be seen drinking it in public, as this brand in the Soviet Union was seen as a symbol of American imperialism. Name the brand and what was it called in Russia.
    
6. In the mid 2000, the British Hedgehog Preservation Society had campaigned against the ice cream containers of a popular brand, saying that hedgehogs had died while trying to eat leftover ice cream from discarded cups. The opening in the lid was large enough for hedgehogs to stick their heads in, but not to get them out again, and that animals not rescued by passers-by had died of starvation. After "significant research and testing," this brand designed a cup with a smaller opening to solve the problem. Name it.
    
7. This person is regarded as the one who made the railroad sleeping car business profitable in the US and began by building a luxurious sleeping car named Pioneer in 1865. A kind of bread and a luxury car is also named after this person. Name him and the luxury car brand that bears his name.
    
8. It is one of the top 50 global corporations in the latest Global 500 listing of the Fortune magazine. It uses the base line "Always moving forward" prominently on its website. It is a state run company and gets its name from the first letters of the three companies that were merged to form it. Name it.
    
9. This term was popularised by Michael Silverstein and Neil Fiske in their book Trading Up and in an Harvard Business Review article titled "Luxury for the Masses." It means downward brand extension. Name it.
    
10. Name the brand from the logo.

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: July 22, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

 

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