The Strategist Quiz (#369)

1. Connect EW Scripps Company's motto, which was adapted from Dante, "Give light and people will find their own way," with the Beatles song Lovely Rita, and name a person who was instrumental for an invention he introduced during the 1930s. It contributed a major part to an industry whose turnover was Rs 4.13 billion in 2013.
    
2. While studying business at Columbia University in the 1910s, this person was struck by the spread of modern food retailing techniques, including product distribution, self service shopping and the first supermarkets. Later in the early 50s, his wife's advice, "Why don't you continuously fill milk into the tube and then seal it through the milk, in the manner of stuffing sausages, to prevent oxygen from entering," led to an innovation in the world of packaging. Name the person and his invention.
    
3. After visiting Sony in the 1980s and admiring the zealous, uniformed staff, the CEO of this company pitched to his own employees on adopting a mandatory look. A rip-stop nylon jacket with unzippable sleeves that could also make a vest. He was booed off the stage by his own staff. Today the same clothing has become iconic. Name the CEO and the company.
    
4. Which Indian company's CSR campaign is aptly called 'Haathi mere Saathi'?
    
5. Whose baseline reads, "The way the Earth connects"?
    
6. The Book titled Bitter Brew chronicles the rise and fall of a very famous business group. Name it.
    
7. Superstar Rajnikanth is known for his hit movieBaba. Which company plans to trade under the stock symbol BABA on NYSE?
    
8. What is the Kafala system?
    
9. What is the opposite of Showrooming? Showrooming is a practice where shoppers evaluate merchandise in stores and then head online to purchase them.
    
10. Whose logo is this?
    

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