The Strategist Quiz (#386)

1. Which brand has been sponsoring the second oldest Thanksgiving Day parade in the US since 1924? Name the city also.
    
2. Name the company that has set up a "growth board" that operates like an internal venture capital firm, vetting new ideas presented by employees and then dishing out a bit of time and capital to explore them?
    
3. What is common to Bose Corporation, Dolby Laboratories, Boeing, Hugo Boss and Kraft foods?
    
4. Name the African King and his kingdom which he governs from a European country using skype, phone, fax and email.
    
5. Which Hotel was one of the first ones to introduce the concept of Room Service or in-food dining as it is called now?
    
6. This organisation in the US has been selling cookies since 1917 to raise funds. Recently it jumped to the e-commerce bandwagon. Its annual sales is to the the tune of $800 million. Name this organisation.
    
7. Who has launched Fairlife, a milk brand under its wellness beverage category?
    
8. Who owns the brand "Makers"?
    
9. Which businessman wrote a book titled "Romance of Commerce"?
    
10. Identify the award generally given to corporates. The company that established it was founded by an individual who pioneered a research program for Hollywood movie studios that culminated in forecasts of box office receipts.

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: December 9 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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