- Patak's of the UK, which is now a subsidiary of Associated British Foods. On October 16, 2006, children from schools around the UK headed to London to take part in a world record attempt to create the largest ever rangoli pattern. Patak's giant rangoli pattern measured 896.5 sq m when complete.
- Mysore Sandal, the sandalwood soap brand from Karnataka Soaps and Detergents, plans to launch 'Mysore Sandal Platinum', a super premium soap category priced at Rs 200.
- Building Brandwidth by Sergio Zyman and Scott Miller. SO stands for Soft Opposition; HO for Hard Opposition; HAS for Hard Support; and SOS for Soft Support.
- The consulting arm of PricewaterhouseCoopers. It changed its name in June 2002 and was taken over by IBM in October the same year.
- The Walchand Group
- Wharton Business School
- Warren Buffett
- Cigarettes. The beggars had the idea of rolling the tobacco salvaged from cigar butts inside a small cylinder of paper.
- Agflation
- They were all brand names created by Lexicon Branding, a Sausalito, California-based branding company.
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| There were no all-correct entries this week |
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| the strategist would like to thank all those who participated. Please look out for the contest next week. |
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