Growing Naturally

Strong brand equity in the ayurvedic segment has helped Dabur sutain growth despite a sluggish demand situation

The alarm bells of the decelerating FMCG sector have been far too shrilling for comfort. However, it certainly is not the end of the road, as it may seem. While there has been a severe pressure on volume offtake led by slackening demand, some companies have bucked the trend to post reasonable topline and earnings growth.

A case in point is the Rs 1,166 crore Dabur India, which has grown its topline at a CAGR of over 13 per cent since FY97. Bottomline growth has been higher at 16 per cent during the same period. According to analysts, if it weren