VBL is one of the largest franchisees in the world (outside USA) of carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs) for PepsiCo.
In past nine trading sessions, the stock has rallied 48% from Rs 516 on December 19, 2017 after the VBL signed an agreement with PepsiCo India's previously franchised sub-territory in Jharkhand.
“The board of directors on December 20, approved the company's intent to enter into a binding agreement to acquire PepsiCo India's previously franchised sub-territory in Jharkahand (20 districts) along with the manufacturing facilities and franchisee rights for Chhattisgarh. Upon completion of this acquisition, VBL will be a franchisee for PepsiCo products across 20 States and 2 Union Territories of India,” VBL said in a BSE filing.
According to Sharekhan, with the recent territory acquisitions in Jharkhand and Chhattisgarh, VBL would account for 49% of PepsiCo India’s domestic sales.
The territory acquisition would result in 2-3% increase in overall sales volume growth in CY2018 and CY2019, the brokerage firm said in stock update with positive view on the stock with 10-12% upside from price level of Rs 591 on December 27, 2017.
At 11:55 AM; the stock was trading 12% higher at Rs 725 on the BSE, against unchanged in the S&P BSE Sensex at 33,811 points. The counter has seen huge trading volumes with a combined 2.07 million shares changed hands on the BSE and NSE so far. An average sub one million shares were traded daily in past two weeks on the both exchanges.
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