Beer from taps prank video generates more than 1m hits on Youtube

Tui Beer marketing campaign's video, which shows a group of guys playing a prank on their friend by rigging up all the water taps in his house to dispense cold beer, has generated more than one million hits on Youtube.

The seven-minute video, which shows Auckland builder Sean Brown and his friends, lying in wait for his brother, Russell Brown, to drive off, then crawl beneath his house and connect all the taps to the beer kegs, has gone viral and reports about it have been appearing on overseas news websites, Stuff.co.nz reported.

The pranksters set up 14 cameras throughout the house and move out to a next-door garage to watch screens showing the inside of the house, to capture their friend's reaction.

Russell is seen entering the house with a quizzical look on his face, and as he checks the kitchen tap and tastes the brown liquid, he puts on his overalls and goes under the house, where he learns of the prank.

The video then shows the group leaping out of the hedge to surprise him, and ends with everyone, filling glasses with beer from the household taps.

Sean said that "getting your whole house plumbed with beer is the sort of thing most guys would probably love to have done to them, so we're pretty stoked to have pulled it off".

DB's PR company Porter Novelli said that the New Zealand brewery had provided help with the prank, which took a month to plan and a day to set up, but did not give any further details.