An advertisement featuring woman's boobs was responsible for causing over 500 road accidents in just one day.
The ads, which were placed the side of 30 trucks, showed a woman cupping her breasts in her hands where the nipples were covered with a thin blue strip which read "They Attract," the Daily Star reported.
After the vehicles were reported to have caused 517 accidents as they wheeled around the streets, the police sent out patrols to remove the vans from Moscow roads.
A spokesman for the Sarafan Advertising Agency, which was responsible for the promotion said they had intended to bring a new advertising format onto the market by placing their ads on the sides of trucks as an alternative to putting them on the sides of public transport. However, since there had been so many accidents, they would be providing the victims who weren't covered by insurance with compensation.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app