A Canadian woman received an apology from Coca-Cola after she purchased a Vitaminwater with a bottle cap bearing an offensive message.
According to Metro Calgary, Blake Loates of Edmonton in Alberta was shocked when she opened her beverage and read the words "YOU RETARD," written inside of the cap, as one of her younger sisters has cerebral palsy and autism, ABC News reported.
Loates' father, who lives in Tacoma, Washington issued a lengthy letter of complaint to Vitaminwater's parent company Coca-Cola, and the beverage company recently apologized to the family.
Representatives for Coca-Cola stated that the language inside the cap was the product of a competition pairing one random English word with a second random French word.
They added that in French, "retard" meant "late" or "delayed", but the word's English connotation was missed during the review process.
Shannon Denny, director of brand communications for Coca-Cola Refreshment Canada said that following the complaint, the promotion has been cancelled and the company is no longer producing bottles with those caps.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
