Coca-Cola India hires Asha Sekhar as VP & CDO

Coca-Cola India on Monday announced appointment of Asha Sekhar as Vice President & Chief Digital Officer, India and South West Asia.

In her new role, Asha will focus on the company's journey towards digital transformation, and will drive opportunities and strengthen Coca-Cola India's digital ecosystem.

"Asha's expertise in delivering consumer-focused digital experience will help in our journey towards becoming more relevant and future ready," said president Coca-Cola India & South West Asia, T. Krishnakumar.

"This new addition to the leadership team of Coca-Cola in India is designed to address developing business needs and reinforces our commitment towards investing in diversity and talent development," he added.

As a core part of the marketing function, Asha has been a significant change agent for driving media strategy. Some of her many significant achievements include, the inception and later scale-up of Samvaad, an in-house digital experience center for Coca-Cola in India, that delivers consumer centricity for Coca-Cola's brands, company and customers.