Demi Lovato touts new show at Cannes Lions Festival

Demi Lovato fans, rejoice! The pop sensation is all set to come up with a new show on YouTube.

According to The Hollywood Reporter, the 24-year-old singer was at 2017 Cannes Lions Festival to promote her new YouTube show 'Simply Complicated'.

While talking to the media, Lovato joked, "I feel like I'm at a pivotal point in my life, turning 25. Hey, it's a quarter of a life."

She revealed that the idea of the Behind The Scenes documentary drama was to connect with the younger fans.

"I'm looking at my future and my past, and I want to share that with my fans," she said, adding that it was difficult to adjust to having cameras follow her 24 hours a day.

As for the title, she explained, "I've had a lot of experiences in my life, and I've been open about my story and my journey, and I think I am simply complicated."

In the trailer too, Lovato can be heard saying that "life is a journey" and that "some days, my life feels like a playground, while others a battlefield."

The 'Let it Go' hit-maker also shared the reason why she chose YouTube for her show.

"YouTube is the OG. YouTube has been around for so long. I started my own YouTube channel over 10 years ago, and I've been able to create my own content and to connect with my fans through there, so being able to partner with [them] has been a dream come true," noted Lovato.

Lovato's show will be exclusively sponsored by beauty retailer Ulta.