Development, good governance to be BJP campaign agenda for Kashmir Assembly polls: Jitendra Singh

The Bharatiya Janata Party (BJP) is set to start campaigning for the upcoming Kashmir polls with the agenda of development and good governance for the state.

After winning the biggest national mandate in 30 years, the party has launched its most audacious election project yet - to win power in Jammu and Kashmir and integrate the disputed region fully into India.

The party has no base in the Kashmir Valley. Even more of a red rag is the BJP's long-held demand to abrogate the region's special status in the Constitution.

Union Minister Jitendra Singh and BJP General Secretary Ram Madhav addressed mediapersons in Jammu.

Singh said the state was being ruled by certain corrupt families.

"Our agenda for the upcoming polls is development. As Ram Madhav has said, to provide this state for the first time, perhaps after many years, a governance which is good governance, which is easy governance, at the same time which is free from corruption, which is free from dynasty rule," said Singh.

Earlier this week, former separatist leader Sajjad Lone, had met Prime Minister Modi and said that the BJP leader could change Kashmir's fortunes.

A poll on Tuesday said the BJP would win the most seats ever in Jammu and Kashmir but fall short of its goal of 44 in the 87-seat state assembly.

Attacking the National Conference (NC) and the People's Democratic Party (PDP), Madhav said that there were only two families ruling the state, one which was father-daughter ruled and the other father-son.

The BJP will also be providing its election manifesto in a few days.

Singh added the locals have finally got a chance to vote for good party.

"There is an opportunity now, if the people of the state want, to implement a good governance and corruption free model, which the Bharatiya Janata Party (BJP) has successfully done in Gujarat and Madhya Pradesh. This opportunity has come after many years now in 2014, let us not loose it," Singh added.

Polls in Kashmir will be held in five-phases, beginning on November 25 and ending on December 20.

The counting of votes will take place on December 23.