Fabfamily - Unique loyalty program from Fabindia celebrates its first anniversary

Fabfamily, Fabindia's loyalty program, completes one year this February. The five-tier program, that is membership-based, comes along with unique experiences for the company's expanding customer base.

Over its first year, Fabfamily has been involved with a number of events around the country. Recently customers who shopped with Fabindia got a chance to be a part of a lucky draw.

Winners from this lucky draw got the chance to visit the Ranthambhore Music and Wildlife Festival, whose aim was to offer audiences a chance to discover and appreciate extraordinary music from popular artists such as Peter Cat Recording, Mame Khan and Arko.

Winners also got the chance to experience timeless folk traditions and the beautiful and majestic wildlife of India. Fabfamily has also had Dr Junger, an internationally renowned nutritionist and a true visionary in the field of health and wellness conduct a personalized session with customers and members of the program.

There were also exciting customer meet and greets, one with our Executive Vice-Chairman and Director, William Bissell.

This membership program is open to all Fabindia customers and works on five tiers - Bronze, Silver, Gold, Platinum and Noir. Over the past year, Fabfamily's customer base has grown to 38 lakhs and is growing at an exponential rate.

Benefits of this customer-focused program include shopping from home exclusive previews, shopping by appointment, an extended exchange period, and a dedicated relationship manager.

Fabindia has also launched a new website - www.fabfamily.fabindia.com for customers to enroll and engage with the program. Depending on the tier customers are enrolled in, they can earn between one per cent - seven per cent reward points for every Rs 100 spent, making it one of the most generous programs in the country.

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