Google encourages, empowers SMBs to harness power of digital

Google India on Wednesday reaffirmed its commitment to digitally empower India's small and medium businesses as part of its Digital Unlocked campaign, wherein it announced the national winners of SMB Heroes 2017, an initiative aimed at recognising businesses that have embraced technology to power their growth.

The three businesses that emerged as national winners under each of the categories are: Farida Gupta for Business Impact Through Digital, Shantanu Pathak and Aditya Kulkarni for Impacting Change Through Digital and Arpita Ganesh for Woman Business Leader. These businesses have excelled in innovative use of technology and have leveraged it to address challenges and grow their businesses.

Earlier this year, Google and KPMG had conducted a joint study, "Impact of internet and digitization on SMBs in India". As per the report, SMBs cited a lack of understanding of the benefits of digital technologies and technical skills as the essential reasons for being offline.

Recognizing the need to address these gaps, Google unveiled its Digital Unlocked program earlier this year. As part of this program, Google is providing online, offline and mobile trainings to empower thousands of Indian SMBs with essential digital skills. The offline training is being conducted in partnership with FICCI and in the last six months, over 500,000 individuals have engaged with the skilling platform and 20,000 businesses have been trained.

In addition, Google launched Primer, a free mobile app designed to teach digital marketing skills in a quick, easy and interactive way. In the last few months, Primer has been downloaded over two million times.

Google also launched 'Websites with Google My Business', a free tool for SMBs to create free, mobile optimised websites, easily and instantly. Through this new feature, businesses get access to template, editable websites using their already existing data on Google My Business.

With Websites with Google My Business SMBs can automatically build websites in 10 languages - Tamil, English, Hindi, Bengali, Telugu, Marathi, Urdu, Gujarati, Kannada, and Malayalam. 160,000 Indian businesses are already using Websites with Google My Business and finding newer ways to connect with consumers.

Addressing an audience of over hundred small and medium business owners, Rajan Anandan, Vice President - India and South-East Asia, Google said, "India's incredible story of internet adoption continues to have a transformational impact on how people are consuming information, finding new businesses and connecting with one another. However, India's 51 million strong small and medium business community is not yet where they should be. At Google, we are committed to removing the barriers to adoption and providing small business with the training and tools they need to accelerate their growth."

As esteemed jury panel comprising Ajay Sawhney, Secretary, Ministry of Electronics and Information Technology; Dr. A. Didar Singh, author and Secretary General, FICCI; Sairee Chahal, Founder and CEO, www.sheroes.in; Sanjeev Bikhchandani, Founder and Executive Vice-Chairman, Info Edge, India and Kevin O'Kane, Managing Director - Google Marketing Solutions, Google Asia Pacific selected the national winners from 14 regional finalists, who had been recognised earlier this year. This year, SMB Heroes witnessed unprecedented interest, with entries from over 142 cities across India including Hoshiarpur, Rajkot, Rajamundhry, Jamshedpur, Coimbatore, Hisar, Bhimavaram and many more.

Addressing an audience of local SMBs and highlighting the importance of digital, Ajay Sawhney, Secretary, Ministry of Electronics and Information Technology said, "The small business sector is the backbone of the Indian economy, driving 37 per cent of the country's GDP and employing 120 million people. It is encouraging to see initiatives like Google's SMB Heroes program, which can help fuel economic growth by making the Internet a key facilitator in India's SMB growth story.