GoPaisa reimagines brand proposition

GoPaisa, leading purchase facilitation platform, has announced a complete re-imagination of its brand identity to enhance its appeal for users.

With the rebranding exercise, GoPaisa aims to take up the role of the Gyaani friend or relative every buyers likes to seek advice from before making a purchase.

"Our rebranded presence will also make use of cutting-edge technology and algorithms driven by machine-learning to process granular level data that guarantees an unparalleled personalized experience for the buyer. The rebranded GoPaisa, ideally, is the best friend new-age smart shoppers can expect to have in their pockets while they go about buying the stuff they need, want and love," said co-founder and CMO, Ankita Jain.

There will be a substantial focus on delivering premium content and a smoother user experience that facilitates shoppers at every step of their purchase journey. In fact, even the revamped logo-that of the new geek-has been designed keeping the user psychology in mind and with an aim to evoke a feeling of security, warmth and friendliness from an all-knowing online buddy.

GoPaisa aims to carry out extensive online and offline marketing campaigns centered on its new theme and the tagline-#NewGeekInTown. GoPaisa will begin its on-ground activations in Delhi-NCR region in places which will provide exposure to the maximum number of users of all economic profiles - shopping malls, colleges, amphi-theatres and multiplexes.