Helen Mirren becomes L'Oreal Paris' new face

Helen Mirren has been announced as the new face for the beauty brand L'Oreal Paris, it has been revealed.

The 69-year-old actress said that she has always looked ordinary and plans to stay the same way, People Magazine reported.

The Academy Award winning artist has always loved the brand, and hopes to inspire other women towards greater confidence by making the most of their natural good looks with her new role, she further added.

This would be Mirren's first big cosmetics contract and she would be representing the Age Perfect line of products.