'Hello Kitty' launches banana and lime flavoured beer for Asian ladies

The producers of 'Hello Kitty' have launched a line of fruity-flavoured beer, like banana, peach, lemon-lime and even passion fruit, for women in Taiwan and China.

The beverage, which contains alcohol content ranging from 2.3 percent to 2.8 percent, will be brewed by Taiwan Tsing Beer Company, the New York Daily News reported.

A spokesperson of the Japanese company Sanrio, makers of the bow-wearing kitty, said that the drinks will be marketed to 40 years old, who have literally grown up with Hello Kitty, in 2014.