Hero Cycles debuts at 'Euro Bike Show'

World's largest cycle manufacturer Hero Cycles announced its debut at the 'Euro Bike Show' in Friedrichshafen, Germany this week.

The Indian market leader has made clear that it is poised to scale new heights in the European market with its impressive portfolio of products. The Euro Bike Show is a prestigious international bicycle trade fair.

Instituted in 1991, it is held every year in the first week of September and is eagerly awaited both cycling enthusiasts and bike companies as it showcases the best products and provides a window to current and future prospects of the industry.

Every possible manufacturer and its affiliates aspire to participate in this mega event. With over 45,000 industry visitors from 97 countries and another 20,500 bike enthusiasts participating in the event this year, it is probably going to be the biggest bike fair on earth.

Boosted by its recent acquisitions Hero Cycles is working with renewed vigor and is making its presence felt at this show. Avocet Sports Limited is one of the top three distributors of bicycles, e-bikes, bicycle parts and accessories in the UK.

With Avocet firmly under its belt, the Indian cycling giant has major expansion plans across Europe with a number of launches in the offing.

"We are very excited to be a part of this prestigious Euro Bike Show. Showcasing our new range of products on such platform is truly a proud moment for us. We are launching four new products under the premium category to strengthen our presence in the global market," said Chairman and Managing Director Hero Cycles, Pankaj Munjal.