Online ad spending in the United States may takeover TV advertising by 2016 and reach 103 billion dollars as compared to 86 billion on T.V. by 2019, according to a report by market researcher Forrester.
In all, digital ads by 2019 will account for 36 percent of all ad spending, above 30 percent for TV, said the report.
At present, TV advertising remains the biggest advertising platform, but broadcast and cable companies face increasing pressure to adapt to changing consumer habits.
According to CNET, Forrester also found that adults in the U.S. spend 52 percent of their total media time on the Internet during a week that increased from 45 percent since 2009.
In comparison, time spent on TV in the U.S. is down to 32 percent this year from 34 percent five years ago.
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