IS offers diligent hospitality to to Asian people

As the number of foreign tourists increase every year, the travel agents are engaged in serving the tourists diligently. The overseas branches of global firm H.I.S. are active in supporting outbound tours to Japan. In Japan, as part of Japanese hospitality, for the travelers who have language issues, various guide services are provided at the Tourist Information Center that are user-friendly for rapidly increasing individual travelers.

Numerous foreign tourists use the Tourist Information Center at Harajuku, the center of the world-famous Japanese Kawaii culture.

In the Tourist Information Center, the tourists who receive coupons or brochures can also experience wearing Kimonos. The tourists can also experience making Ramen, a signature Japanese dish. In the Samurai Museum where authentic Japanese armor is displayed, the tourists can receive training from real actors on how to draw a Japanese sword.

"We are pleased to see so many customers coming from various countries. Their words of thank you, their smiles, and their appreciation for the help when they return really means a lot to us staff. We have received great feedback," stated Tokyo Tourist Information Center Staff, H.I.S. Co., Ltd.

The travel services with Japanese hospitality are attracting more and more foreign tourists who are drawn to the beauties of Japan. The Instax series, introduced from Fujifilm are popular instant cameras with photos that come out right after they are taken.

Introduced in 1998, after experiencing a downturn in sales, the product sold approximately five million units in 2015.

"As the Genesis of digital technology, the first half of 2000 was the period that cell phones with cameras or digital cameras became household items. Affected by digital technology's evolution, the sales dropped once. Five years later, with digital technology in wide use, its value has been re-recognized with a new extension," said Masato Yamamoto from Fujifilm Corporation.

Instax is widely used among female users in the age groups of 10-30. A favorite feature is that the photos can be printed right after the photos are taken. Another way of enjoying the camera is to hand-write messages or to decorate the printed photos. Still another way to enjoy this camera is to send messages to a bride or groom at the second party in a wedding or sending as a gift to a friend on his or her birthday.

No matter which time period or in which country, the expectation of keeping memories alive remains the same. As a part of life, Instax was created to fulfill that expectation and it would be wonderful to see it become part of our lifestyle. In future, the goal would be raising the awareness in the Southeast Asian market.