Jabong launches international brand 'Mexx' exclusively

India's leading online fashion destination, Jabong announces a new partnership with renowned international fashion retailer Mexx.

The European brand has been designing quality fashion and accessories that take inspiration from the energy and buzz of the city. Mexx believes their product embodies a blend of uniqueness, love for detailing and surprising price-quality.

"We are very excited to launch Mexx exclusively in India and more than anything else we are thrilled that our brand ideologies are similar. At Jabong, it is our constant endeavor to make fashion accessible to all and bring the best of global fashion to India. With Mexx on board we continue to broaden our international brand offering and have few other exciting names in pipeline," said CEO and Managing Director Jabong, Sanjeev Mohanty.

"As a global brand, the world is our stage. Mexx embraces the diversity of individuals living fast-paced lifestyles offering its consumers fast fashion and style with a promise of quality and effortless style. We are very excited to launch Mexx in India and to have Jabong as our experienced and knowledgeable partner for optimizing our online presence," said CEO Mexx, Umit Eroglu.

"Based on our global brand awareness and the outstanding price-quality mix of our collections we are very confident about the desirability that our brand will have with the Indian consumers. We can't wait to see the first results coming in are convinced they will prove to be the start of a long term presence of our brand within the Indian market", added Umit Eroglu.

Jabong has in the past launched renowned high street labels such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided and Next to name a few.

The Mexx Spring-Summer'16 collection that will be available online takes inspiration from the following trends - Street, Collection and Atelier.