'Kala Chashma' makes its way to Rio

Image
ANI New Delhi
Last Updated : Aug 08 2016 | 3:13 PM IST

Looks like there is no end to the 'Kala Chashma' fever, as it made its way to the city of oomph and swag.

Recently the track from upcoming flick 'Baar Baar Dekho' was played in Rio Olympics appertaining to the fact that India scored in Hockey.

Sharing his excitement, producer Ritesh Sidhwani said, "I'm overwhelmed by the love Kala Chashma has garnered! The song has reached out to millions of people in India and overseas. It's humbling to hear that the song was played at the Olympic Games Rio 2016, when the Indian hockey team scored a goal. It's a moment of pride and happiness for us."

As soon as the song was out, it created a trailblazing record by crossing 4.3 million views in 24 hours and topped the position on i-tunes. It was also the highest trending video on Youtube.

Directed by Nitya Mehra, 'Baar Baar Dekho' starring Katrina Kaif and Sidharth Malhotra will hit theatres on September 9.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 08 2016 | 3:13 PM IST

Next Story