LAVA elevates Sunil Raina as president & business head

LAVA International on Wednesday announced the elevation of Sunil Raina as president and business head as it gears up for accelerated growth.

Sunil Raina will now take up the business leadership role at LAVA International, with all the business functions viz., sales and distribution, product, customer service, marketing communication and sales automation reporting to him.

He has been elevated as president and business head from his current position as chief marketing officer, to lead the company's focused growth strategy.

"The 468 billion USD mobile handset industry is a high potential industry with the highest growth rate amongst all other electronics and IT products. With our government's 'Make in India' initiative, our country is all set to become the next manufacturing powerhouse," said chairman and managing director, LAVA International, Hari Om Rai.

"World's biggest organisations and brands get formed out of opportunities when the manufacturing shift happens in the country and now is the time for India. Given the immense opportunities that we have, it is also time for us to bring deep focus in our business operations at LAVA. Sunil's rich experience and leadership track record will be of great value to us in this journey and I am pleased to have him partner me in fulfilling our company's vision. I am confident that his experience and expertise will strengthen the desired focus and steer our organization towards our envisaged future," Rai added.

Sunil Raina has been with LAVA for almost eight years, having held several leadership roles through his tenure at the company.

He is an experienced professional with over 19 years of work experience in large companies such as Tata, Airtel, Reliance and Uninor.

The company recently marked a significant milestone for the country, by launching India's first 'Design in India' initiative and India's first 'Designed in India' mobile phone 'Prime X'.

LAVA also announced its plan to invest over Rs. 2,600 crore in its manufacturing units to reach a production capacity of 21.6 crore units in next five years as part of its strategy to capture 40 percent share in the sub Rs. 12,000 mobile handset segment.